One Missing Step that Can Improve Your Memphis Area Listing

For area home sellers, our Memphis area listings are their leading gateway to the homebuying public. In truth, judging from the amount of traffic the Memphis area MLS gets every day, it's more like a super-highway than a gateway. Like the ‘For Sale’ sign out front and the print ads that attract local buyers, the web listing is only part of the initial outreach. It’s a vital step, for sure—but still only one piece of the selling process.

One succeeding step that sometimes fails to get enough attention comes later in the campaign—after buyers have toured the property. Whether prospects appeared as Open House drop-ins or as guests in by-appointment showings, this is a follow-up action that can sometimes make a decisive difference. In sales theory, it’s referred to as “closing the feedback loop.” It doesn’t guarantee that every prospective buyer will make an offer, but it does provide information that can be used to sharpen the listing’s appeal or improve subsequent showings.

This follow-up step is simply the collection of feedback in an organized and systematic fashion. Rather than the traditional single end-of-showing question like, “how did you like the house?”—probing deeper through a series of identical questions accomplishes two objectives:

  • Provides current, real-time consumer reactions. Asking what did you like/dislike most about the house? and how does the asking price stack up against other homes you’ve looked at? can provide uncompromisingly realistic market information. If the collected answers turn out to be a mish-mosh of widely varied opinions, that’s one thing. But if the majority sound similar themes, the information will be invaluable.
  • Can facilitate more nimble offering adjustment. If the feedback is unanimous, whether positive or not, the marketing message or the features at point can be more quickly attended to. There’s no debate that shortening any Memphis area listing’s “days on market” number is a valuable goal—one well worth pursuing.

Part of what you can count on is the wealth of Memphis area experience that comes with the service I offer. Do give me a call!

About Author
Tim OHare

Tim O'Hare has over 15 years experience working with executive leadership as a digital marketing and technology specialist. Tim relocated to Collierville, TN where he began his real estate career with a sphere of less than 10. In his first 18 months, he was Rookie of the Year at his brokerage and a member of the Multi Million Dollar Club. Tim realized the best way he could give back was to help others unlock their potential, so that they feel empowered to accomplish their personal and professional goals. His passion to learn, coach and give back to the community is what shapes him as a leader. He brings a strong competitive mindset and understands the commitment necessary to accomplish even the most audacious goals. Tim currently lives in Collierville with his wife Anna and 2 boys. He's a member of the Collierville Rotary and serves on the Board of Zoning Appeals for Collierville. Tim also sits on multiple committees at the Memphis Area Association of Realtors.

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